Bu tanıtımda Marc Anthony yeni şirketini Güney Amerikalı sanatçı ve sporcuların Amerika'da daha güçlü bir pazara sahip olmaları amacı ile kurduğunu belirtti. Bilindiği üzere Amerikalı rapçi Jazy-Z geçtiğimiz yıllarda aynı türde bir şirketi siyahi şarkıcı ve sporcuların daha güçlü sponsorluk pazarına ulaşması için açmıştı.
Marc Anthony launched Magnus Media and Sports Management January 22 2016 in Miami at Palmeiras beach Club at Grove Isle, and the 47-year-old artist and producer revealed why he decided to open the company to give opportunities to Latino stars.
During the Party at Palmeiras Beach Club Marc Anthony announce that his entertainment, marketing, social media and content development company was established because he saw a lot of artists who are not getting enough chances to prove their worth. "I don't think there's anyone in the industry that I don't know, and whenever we went over the state of the business, I realized they were missing a lot of opportunities," said Anthony, whose company is similar to Jay Z's Roc Nation. Almost a year after opening Magnus Media, Anthony has already struck deals with Cuban music group Gente De Zona, Spanish singer-songwriter Alejandro Sanz, Venezuelan pop duo Chino & Nacho and radio personality Enrique Santos.